A Beast from the East, the Best from the West

Introducing our 2 music winners

NY’s Fly and LA’s UTK have been selected by Rick Ross x Ray Murray and Nipsey Hussle x Zaytoven respectively as the winners of our music contest. Both emcees repped their coasts to the fullest. Fly and UTK have each earned a music mentorship, which includes a $15k grant to help produce their individual collabs. Follow @CraftSyndicate on Instagram to join our teams in the studio as they bring their tracks to life.


Growing up in Queens, NY during the mixtape era, FLY would make beats with GarageBand and freestyle with his friends for fun. It wasn’t long before his emcee skills and vivid storytelling caught the attention of local producers. From that moment on, FLY took his rapping seriously. Over the last 10 years, he’s been perfecting his craft while gaining notoriety. Recently FLY reached a new level of success on Instagram, thanks to a series of one-minute #workonwednesday videos. His new EP “Long Story Short” releases in January, 2019.

UTK is a world renown lyricist, producer, and actor from the West Coast hip-hop scene. His authentic lyrical style has gained the attention of many major labels, including Interscope & Def Jam, and even landed him in the studio with Dr. Dre. In addition, UTK was named a BET Music Matters artist (2014), toured with the Vans Warped Tour (2013 & 2016), and opened for several mainstream artists. He aims to bring more creativity to hip-hop, and inspire future generations to achieve greatness.

Mississippi born and Miami raised William Leonard Roberts II first made a name for himself on regional record labels with guest spots and occasional singles. But it wasn’t until he adopted the Rick Ross persona that he truly broke through with the instant classic Hustlin’. Several number one albums later, Ross launched his own label, Maybach Music Group, which has gone on to release hits by Meek Mill, Wale and Omarion. The successful entrepreneur continues to work with hip-hop’s A list on solo projects, mixtapes and collaborations.

20 years ago, the Grammy-nominated production trio, Organized Noize, laid the foundation for Atlanta’s current position at the forefront of hip-hop culture. The soulful, sample-free sound pioneered by Ray Murray, Rico Wade and Sleepy Brown created a culture and a movement that has broken records and defined careers.

To date, Organized Noize has contributed to more than 75 Million records sold. The trio of super producers continue to work on new projects for a whole new generation of artists and fans, including new music by SZA, Big K.R.I.T., Scotty ATL, and Janelle Monae.

With his boundless creativity and South Central state of mind, Erimas “Nipsey Hussle” Asghedom has become a movement. His mixtapes and albums have earned both critical acclaim and respect from hip-hop’s elite. At the same time, Hussle’s entrepreneurial spirit has made waves.

In 2010, he founded All Money In No Money Out records and quickly disrupted the industry, most notably with the release of Crenshaw and its Proud2Pay campaign. His business empire now includes the Marathon clothing line, an innovative smart store in LA and a creative media company.

Grammy-winning and multi-platinum music producer Zaytoven is the genius behind some of the today’s biggest hits. The Bay Area-raised, Atlanta-based beatmaker is widely credited for curating the signature sound of international superstars Gucci Mane, Future and Migos.

In addition to music production, Zaytoven has proven himself as a DJ, songwriter and multi-instrumentalist. His numerous talents have led to several performances alongside his clientele. The hardworking entrepreneur has also penned a book, produced an acclaimed indie film and recently released Trap HoliZay, his official debut as an artist.

Check out our previous collab: No Fear

After working closely together for 6 weeks, master producer Don Cannon and Craft Syndicate winner Koji The Bandit landed on the perfect beat. Their anthemic sound provided a haunting backdrop for Lil Durk's melodically driven bars. The trio's banging collab "NO FEAR" debuted at a star-studded live event at Stankonia Studios on July 24th, 2017 in Atlanta.

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